the dotmatrix project

(originally uploaded by maria flash)

Blogs will be Record Labels, and Bloggers will be the new Music Moguls - BlogJs anyone?

Within 2 years, the leading music blogs will become what used to be called ‘Record Labels’. The people running them will be those sharp, tuned-in, hyper-networked and resourceful BlogJs formerly known as bloggers. They will use their blogs as the primary attention channel (yes - attention really is the new distribution) and will dish up a complete, interactive and highly relevant multi-media experience that will include TV shows, chats, webcasts and games. Forget about ‘websites’ and browsers - the BlogJs will do it on all platforms and devices.

The future brings 1000s of micro-music-channels that will literally broadcast - or rather, ‘narrow-cast’ their longtailing creations — be it text, audio, images or videos — to their hungry subscribers using MediaRSS feeds and customized my-stuff-pages such as [fiction alert] imoogli, beatwibes amd muflakes that will ‘live’ on any connected device, e.g. your mobile, your TV, your computer, your interactive bathroom screen, your wrist watch, your wimax-ing car radio, or your new P2P global gaming network. Widgets will continue to become instant, ubiquitous mini-site modules that will allow anyone to re-distribute any kind of content, to any device and any platform, anywhere. Most marketing will be done through and with the users - and some of them will get paid for it, too.

[…]

n less than 2 years from now, ubiquitous and fully legal yet ‘feels like free’ music offerings will bring us music bloggers that will become bigger than the biggest radio DJs we’ve ever had. And just like a lot of successful radio personalities before them they will move on to become A&R people and label owners, too. The difference is, of course, that they will have powerful, direct, zero - friction distribution channels at their disposal, and a loyal global audience, built-in and ready to go. All they have to do is keep on earning and retaining the attention of their users.

[…]

It’s a bit choppy and reaching, but Gerd Leonhard’s full article is a must read.

Along the lines of the article, a major part of what I’m trying to do in this spot is build an attention economy around the dotmatrix project; not just to spread the word of what we’re doing, but to help evolve what we’re doing.

I’ve been jumping between pimping local music, exposing instances of music impacting culture and delving into thinking about the business of music — from where we were to how the industry is folding to where we might go. As guest bloggers begin to post here with similar but varied opinions, drivers, experiences, the dotmatrix project’s direction will undoubtedly be influenced.

[insight] The genesis of the dotmatrix brand name is this crazy idea that while we’re all individuals, when we come together over a similar interest and build community, a position becomes apparent. And with a position, comes opportunities to interact… to build… to exchange… to create. [/insight]

Another angle of our approach is participating in the live music scene with a recurring event in downtown Greensboro — we’re putting on our first show this Friday night at The Green Burro. Where that leads or how it folds into this site is still up in the air, which is exciting.

If anything, that notion is the future of music — having fun enjoying a personalized experience with artists that you directly support. From a “label” perspective, the money will come based on how open you are and how committed you are to the careers of artists you assist.

Or not. Fuck it. Either way, we revel in music.

(via KOAR)