the dotmatrix project

(originally uploaded by Kaj Bjurman)

Scripps Shoots for “Total Category Dominance”

[...] Brown told me that what she’s really concentrating on over the next few months is an extensive rebuild of Scripps’ backend, particularly the CMS, to bring more Web 2.0 functionality to the networks’ numerous sites. “After eight years of the same CMS, it’s time for a change,” she said.

Users won’t see a difference, but will be able to use the sites differently and in deeper, more engaging ways. Methinks this is an issue many media companies are going to have to address — and invest in — to remain competitive, retain audience and attract advertisers.

Guess what dotmatrix has been busy working on?

We’re knee deep in defining the information architecture and internal user experience for the aforementioned CMS, juggling the needs of more than 10 discrete design personae and numerous internal and external systems.

If you’re an interaction designer looking for a challenge, ping me.